Developing Concepts and Establishing Your Style

Learn how to make your mark in fashion photography.

From the cinematic chic of Vincent Peters to Daria Belikova’s dark, mysterious narratives, the work of a top fashion photographer always has a signature look – one we can recognise immediately. How can you establish one of your own? How do you turn your fashion photography ideas into reality?

In this video, Karl explains how the fashion industry works, how fashion photography styles emerge, and what big brands aim to achieve with their advertising imagery. He goes on to describe his own style and where he believes it originates from.

In this video, you’ll discover what it takes to nurture your fashion shoot ideas, how to find and develop your own unique style, and how concepts for fashion photography take shape.

What you’ll learn:

  • How to evolve your fashion photoshoot ideas
  • How to develop concepts for fashion photography
  • How to find your own style as a fashion photographer

Sketching ideas and developing collaborative mood boards as concepts develop.

Visualizing your fashion photoshoot ideas is a key step towards bringing them to life.

For more like this, check out our interview with rising fashion photography star Daria Belikova or the replay of our live show on ‘Developing Your Photography Style’. You could also take a look at ‘51 of My Favourite Photographers’.



  1. Excellent class, very well structured with inspiring guidance for us aspiring fashion photographers to take onboard. Thanks!

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