Note: This class was recorded in May 2020, during the first COVID-19 lockdown.
Understandably many people are worried about their businesses at this time. It’s a difficult period for many businesses and of course, there is a lot of uncertainty.
Questions and concerns revolve around: do I have enough financial security to get through this? Will my clients be financially sound on the other side? How am I going to cover my rent and business expenses during this difficult time? Will the economy bounce back?
And these are all valid concerns not just for photographers but for all businesses. Later in this video, I explain how our own business nearly went bust and what we did to recover.
What can we do to improve the appeal of our business and maximize sales and what can we do now during this lockdown period to give ourselves the best chance coming out on the other side?
As difficult as it might be, try to keep a level head and good business sense. Business is not complicated. It really comes down to a few key points that if understood make working through things a lot simpler. So let’s look at business first and near the end of this video we’ll look at some of the things you can do to help yourself during the lockdown.
In this video, I outline what’s worked for me and how I’ve negotiated challenging business times in the past and what’s important to you give yourself the best chances of bouncing back and hitting the ground running when we emerge from lockdown.
1. Supply and Demand.
2: Know what your audience wants and target them with the right message
3: Up-Skill and constantly improve.
4: Stay connected and build relationships
5. Identify your best customers
6: Preparation, awareness, and strength
7: Entrepreneurialism, Passion and Motivation
8: Expert Advice, Knowledge and Mentor Guidance
Hopefully, this video will provide you with insight, some food for thought, and maybe even a necessary reality check.
If you are truly passionate and willing to put in the work you can create a patch for yourself even in a crowded market and running a business can be extremely satisfying and a rewarding career path.
I wouldn’t have it any other way.