Live Guest Interview – Scott Choucino

LIVE WITH YOUR Q&A
 
Join us as we welcome a special guest from the creative world to share insights, experiences, and behind-the-scenes stories from their professional journey.

Comments

  2. Good stuff mostly. You have no idea what’s coming with Ai. Fiduciary duty of Directors will compel due diligence about shoot fees an usage fees and Ai will will. Ask Merceds, BMW, Rolex, H&M and Zara. All switiching.

      1. I seriously doubt it, for the same reason I don’t see it replacing illustration. That is because AI has a very specific look, regardless of the style filter, and it is recognizable. AI will work as a solution for clients who don’t care that they all have the same look in their branding. These clients don’t care because they can’t afford to care and barely count as real clients anyway.
        The bigger brands depend on having a distinctive look. I can picture them experimenting with AI while it remains new, but as soon as the recognizability factor kicks in, they’ll drop it. You can tell AI to make an image that resembles a Karl Tayler photo (or Annie Liebowitz, etc), but that is as much a problem as it is an advantage, because then everyone is telling their AI to pick from these limited subsets of real photographers, which creates a homogenization of look.

        I started my career drawing comics, then got into CG for films and video games. At the time, comic book artists worried that CG would take over their jobs. There was no chance of that happening. First, CG is far more time-consuming and expensive, and second, getting it to look exactly right makes it even more time-consuming and expensive.

        AI looked good to me for about three days, the time it took to recognize the style. Now, it just looks like a Photoshop filter to me, and I never use those.

        2. Hello,

          I think you’re operating on some outdated assumptions.

          The idea of an inherent “AI look” was arguably valid in 2022–2023, when most people were using off-the-shelf models with minimal control. That’s no longer the case. With properly curated training data, fine-tuning, and controlled deployment, AI image generation does not produce a single recognizable aesthetic any more than a camera does.

          I say this from direct experience. I’m an investor in AI, and I also work hands-on with training data and model development. When people refer to “AI rendering” or a fixed “AI look,” it’s almost always a sign that they’re seeing the output of default tools rather than what the technology is actually capable of when used correctly.

          At this point, claims about unavoidable homogenization aren’t really about the technology — they’re about how narrowly it’s being used. The limitation isn’t AI; it’s the user’s understanding of how to deploy it.
          Hope this helps

    2. Hi Simba
      I’ve been working with H&M for a couple of years now! Not heard much about Ai but thanks for tip!
      i will be looking more into it.
      Regards

      1. Hello
        Speak to your Board of Directors
        Ask them about fiduciary duty imposed by s172, s173 and s174 Companies Act 2016
        They MUST switch to Ai . The law requires it.
        Director must properly inform themselves of the technology and the law
        Digital and Ai technology both process data and carry out computational mathematics to generate an image.
        The technology is identical.
        Digital gets dataset from a sensor.
        Ai gets dataset from it training data or user input.
        A digital sensor records a dataset not image. It records the digital signal from the analog voltage produced by the photosite which is passed through an analog to digital covertor.
        Neither is authentic by legal definition.
        Only film is “authentic” and “traditional phptography”
        Hope this helps.

  4. What a great interview both of you!! Really open my eyes and head on some of questions you both have given.
    On Ai and the trade it self after being out the game for nearly 10 years now. As i was a press/ journalist photographer from 90s to 2000, then jump back in to studio. Looking forward to seeing more great interviews from karl. Regards Paul

  5. Nicolai

    Thank you for the look inside your works. How is the light called? One light?

    Kindest regards from Bavaria / near tegernsee

    1. Hi, at what time in this video are you referring too please and I can check which light we were talking about.

        1. Hi, he’s talking about the Broncolor Unilites which are just a standard flash head that plugs into a broncolor power pack. They come in 1600J or 3200J power depending on the pack you’re using. They are my main workhorse lights but they are only useable if you are using a pack system, otherwise you’d be looking at using the monoblock lights where the capacitors are in the lamp unit as well which makes them a bit bigger and heavier. All brands have similar options.

  6. Sorry I couldn’t watch the show live. But really enjoyed the replay. It was a really interesting conversation between the two of you.

    Linda Meaton

  10. Martin James Rudman

    Hey guys, Martin here from The Bangkok Photographer, Thailand. I’ve sent Karl an email about a project im working on this week. I’m a member and just need some inspiration 😁

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