Discover how to promote your photography and win new clients.
In talk show, recorded LIVE, Karl sits down with Visual Education Marketing Executive Emma to discuss the various strategies you can use to market your services. They cover assessing local supply and demand, gauging the quality of your own work, and finding your niche and price point.
The benefits and limitations of social media are also up for discussion, particularly the value of platforms like Instagram and how that value fluctuates depending on whether you’re doing B2B or B2C marketing. Using LinkedIn for networking and promotion also features.
Karl describes how he spread the word about his work when he was first starting out. This leads to a discussion of physical portfolios vs digital ones, and the merits of sending out physical portfolios at a time when remote work has become the norm for many people.
If you’re interested in working with an agent, Karl and Emma provide some tips and look at some top agency websites. They also weigh up the pros and cons of using your own name as the name of your brand. They then highlight some simple strategies for making sure your business is visible on Google, as well as the importance of keeping records and building your own database.
The most important thing, as Karl emphasizes, is believing in yourself and being willing to put in the (sometimes very) hard work to promote your photography.
In this talk show:
- Marketing for photographers
- Pricing your photography
- Naming and developing your brand
- Building and sharing your portfolio
- Using social media for networking and promotion
- Working with photography agencies
Some of the classes mentioned in this show include Interview With Wedding Photographer David Stanbury and Business Advice for Photographers: Supply and Demand, Pricing and Marketing.
Comments or questions? Please feel free to post them below.