Working to a Brief 18: LAUNCH
Karl launches Working to a Brief 18: Guiness, playing the role of art director as he outlines exactly what he’s looking for in this marketable shot of a glass of stout.
This assignment provides yet another fantastic opportunity for members to practice delivering high-quality work for commercial clients. By following Karl’s detailed creative direction, participants can refine their ability to capture the perfect mood, lighting, and composition for a commercial beverage shoot.
Comments
Hi Karl, I just joined the platform on the 11th of January 2025 😔
What can I do? Or should I look out for the next one. Thanks.
Great video as always!
Is there a link to the Pinterest moodboard?
Unfortunately alcohol is not allowed in my country :/
Is is possible to use Pepsi and Coca cola
Hi, yes that’s good if you have nothing closer. Please make a note on your submission that you couldn’t use Guiness. Also we have a class on how to shoot a Coca-Cola advertising shot.