For our eighteenth Working to a Brief assignment, we're keeping it simple... but also very difficult!
For this brief, the head of marketing for a black stout brand will act as your art director. They are seeking a photographer to create a strong, impactful image of a single glass of stout, intended to serve as the hero shot for an upcoming advertising campaign.
Join Karl as he reviews all the images based on everything he set in the brief and offers his expertise on overcoming the challenges encountered when tackling this project.
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Comments
Hiya, mushroom man here…
Sourcing glasses – 2 hours down the local pub
Pre-shoot testing – 1 day
Shoot – 1 day
Retouch – 3/4 day
Totally agree with Karl’s comments, (you do make me chuckle) I believe I could have delivered a winner though given more time. That’s on me as I left this to the very last minute. I’m a UK Dorset-based gas man by trade and work commitments took priority. That’s my excuse anyway lols.
I did however manage to re-edit my shot as it needed 2 full days of retouching but it was too late by then to enter it. If you’re at all interested in seeing this final version, please feel free to visit my site http://www.steveknight.co
Anyway, it’s always a pleasure tackling these briefs and I really appreciate Karl’s valuable critique.
Hi Steve, thanks for the link and yes that’s a huge improvement. Apologies for my mushroom, Damien Hirst half cut brain art work – I get carried away trying to get my emotional perception points across! 🙂 Thanks also for letting us know the timings for your shoot, I’m looking forward to trying the shoot myself and of course in the class I’ll detail how long each stage takes. Well done again on a great entry.
Hi Karl, Many thanks for taking a look and taking the time to respond. Please please please don’t stop the emotional perceptions. Apart from giving us all a giggle It shows how passionate you are and how much you value this industry, which makes us all even more enthusiastic to learn. 👍
Hi Steve, thanks very much. The quality of your work and the examples of your versions of some of the classes are superb by the way, we also appreciate you tagging us on some of the images. We’ve got a new type of live monthly chat show airing in March where we will be featuring and discussing members work, I’d like to include yours in one of the shows if that’s OK with you? Cheers Karl.
Hi Karl, Thank you so much, that’s very kind of you to say. And yes, I’d be chuffed to bits to be included in one of your shows.
Cheers.
👍
Thank you so much for review my image and for the good words Karl!
Fully agree with your comments, and I would also have chosen Catalin’s image, I love the feeling of it 🙂
Can’t wait to see the class on you doing the brief!
Cheers
To answer the last question, it took roughly 4 days and 8 litres of Guinness 😅:
– sourcing glass & cans ~1/2 day
– prep & lighting pre-tests ~1/2 day
– installation & lighting setup ~1 day
– shooting ~1 day
– post-production ~1 day
Hi Remi, thank you and also to say very good work on your image.
I missed this presentation, unfortunately, so I couldn’t ask a few questions. When you do your photoshoot Karl, I would very much like to see a few things you pointedly touch on. 1: work up creating the condensation.. which you cover in another lesson, but this one is very different. It is not an all over condensation like the other lesson, but rather a gradation.. plus you specifically talk about the edges and having less, so I think it is important to deal with it again in the photo shoot. 2: the physicality of pouring to achieve the turbulence.. on the Facebook discussion group, people described using funnels and forcing the liquid to the front. And it would be good for you to show the hoops you jump through to achieve the turbulence. 3: sculpted lighting.. which I know you will spend your time on, as you always do. For the lighting, the approach is a sculpted 3D glass, which is a little different lesson than most I’ve seen on this platform, so I am looking forward to this specific forthcoming lesson. You don’t really have a dark liquid, such as a porter.. coke is not the same, which is translucent. Porters are almost like a coffee, so this will be different. Looking forward to see your solution.
Hi Gary, some great points there, I’ll make a note to cover those in the class.