EP - 5
The Secrets Behind Creative Marketing
Welcome to Episode 5: The Secrets Behind Creative Marketing.
Host: Karl Taylor (Photographer / director). Guests: Emma Harris (Marketing Executive), Ben Thoume (Video Editor & Filmmaker), Tim Gaudion (Illustrator & Creative Director)
Episode Overview:
In this episode, we explore why many creatives struggle with marketing and how to overcome common barriers. We discuss marketing mindsets, practical strategies, and real-life examples of successful creative marketing tactics.
Key Discussion Points:
- Why creatives find marketing challenging.
- Overcoming self-promotion discomfort.
- Essential marketing tools and techniques.
- Personal branding vs. business branding.
Episode Highlights:
- The Marketing Challenge: Creatives often avoid marketing because it feels unnatural or overwhelming. We explore how to shift that mindset.
- Business Essentials: Supply and demand, defining your niche, and setting a clear marketing plan.
- Marketing on a Budget: Tips on cost-effective tools like mailing lists, social media, and free local outreach.
- Success Stories: How creatives like Banksy and Damien Hirst used unconventional marketing to become globally recognized.
- Practical Advice: Start small, focus on networking, and build personal relationships to generate long-term business success.
Show Notes and Image Links:
Karl’s BBC Documentary
