Working to a Brief 18: Guinness
For our eighteenth Working to a Brief assignment, we're keeping it simple... but also very difficult!
You’ll find all the details you need to complete the brief below, as well as in the accompanying live show. We highly recommend watching this show (live or as a replay) as it may feature additional useful information and advice!
LIVE PHOTOGRAPHY WORKSHOP
Working to a Brief 18 Launch
Watch the LIVE brief launch to get all the details you need.
Watch Now
Brief
For this brief, the head of marketing for a black stout brand will act as your art director. They are seeking a photographer to create a strong, impactful image of a single glass of stout, intended to serve as the hero shot for an upcoming advertising campaign.
To guide you, they've provided a sketch to illustrate the desired composition and a Pinterest board showcasing the 'feel' they are aiming for. The Pinterest board references capture the overall mood they are aiming for, the art director emphasizes that the final image doesn't need to replicate them exactly but should evoke a similar vibe and atmosphere. The art director will explain this further during the launch show (so we suggest giving it a watch).
Subject
You may use any brand of black stout such as Guinness, it must be contained in an appropriate glass, ideally with a brand logo if possible for extra impact.
Styling, Props and Background
The photographer has the creative freedom to choose the lighting that best suits the shot, but the art director has specified a few key details. The image should feature a black background with a subtle grey glow emanating from the bottom of the frame, behind the glass. The lighting/product should feel luxurious and desirable.
The stout should be styled with the perfect froth and an appropriate level of condensation on the glass to enhance the visual impact, without obscuring the logo or the signature stout bubble formation in the top half of the glass.
Classes to watch for inspiration on the lighting/setup for this shot would be our Perfect Pint and Coca Cola Shoots
Brief summary
- One Glass of Stout with Logo if Possible
- Perfect Froth and Condensation
- Black Background with Glow
- Luxurious and Desirable 'Feel'
- Signature Stout Bubble Formation
Karl Taylor will be undertaking this shoot as a class to be launched in 2025 much like our Coca Cola Brief and Shoot.
This brief is for example purposes only. This is not a professional commercial brief and all requirements are purely for educational purposes.
Please note all images will remain copyright to the original photographer, but Visual Education reserves the right to publish them within its website and on social media.
Submit Your Image
The deadline for entry is 10th January 2025. Karl will review all submissions in a follow-up LIVE workshop.
To view the entry form login or non-members sign-up here to join Visual Education.
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Comments
The link to the video brief is broken. Is there another link? Thank you.
Hi, sorry about that, the link should now be working 🙂