Coca Cola Advertising Shoot | Post-Production Part 3
In this final part of the Coca-Cola series, Karl unveils the final touches required to achieve the desired outcome. After carefully analysing his image, Karl identifies the necessary corrections that need to be made. You will observe the process of using tools such as the burn and dodge to lighten and darken areas, as well as using the Clone Stamp tool to perfect details like bubbles and highlights.
In addition to these techniques, you will explore contrast adjustments, the use of the Lasso tool for precise selections and more. Prepare to refine your post-production skills in this comprehensive session led by Karl.
Comments
Thank you so much for these tutorials. I watched the Guinness and the Coca Cola one back to back – beautifully done and extremely helpful. One question regarding the final touches on the Coca Cola one: The bottle has a few red specs on it. My instinct would have been to remove them respectively to reduce the saturation on them. What was your thinking behind leaving them as they were?
Hi, and thank you for your comments we’re very happy that you have enjoyed our classes. On the coca cola bottle, in the logo area I left the light coming through the bottle to keep the authenticity with the light coming through the pouring liquid. I think that’s what you’re referring to but if not take a look at the photo here: https://karltaylor.com/?itemId=pa4fsoww1rvqo3yzr2t4f01xgod18n and let me know.
It’s genuinely inspiring to see the amount of thought and work that goes into a commercial grade shoot at this level. Thank you Karl, for making this kind of education available. I’m eager to take this on as I begin my journey into this new (to me) genre.
Hi, thank you for your kind comment and I’m glad it’s inspiring you to give it a go.
Watched the entire session in one go. Excellent demo.. especially the retouch
Thank you much appreciated.
Was waiting for ages for this entire breakdown and shoot. This was well worth the wait!
Is this a typical shoot for a brand of this scale? as it seemed like a lot of work, obviously for the technical difficulty of the shoot. Thanks as always for your incredible lessons.
Hi thank you for your comments. Yes this would be typical of a shoot for a large brand. Although this would have taken much less time and been a little smoother if I was not explaining what I was doing to a camera crew at the same time! My estimate would have been to allow one day for a shoot like this with a half day pre-test.