The Business of Photography
Turn your passion for photography into your profession.
Want a successful photography career? Let’s make it happen. These classes teach you the business principles and discipline you need to succeed. Get expert advice from industry professionals who’ve built profitable and inspirational careers. PLUS explore our library of essential documents, contracts, pricing guides, and more.
Start learning today with this amazing deal.
Get FULL ACCESS to Visual Education for
Only $19 per month
Get Deal
Cancel Anytime
Photography Business Classes
Starting and Running a Photography Business
- 16 Classes
- 4+ Hours content
- Level: Basic
Your step-by-step guide to success.
Being a talented and passionate photographer is crucial. But artistic brilliance doesn’t necessarily come hand-in-hand with business savvy. How do you balance the two? These classes will show you.
With 25+ years of industry experience to his name, Karl explains what it takes to become a successful pro photographer, sharing the highs and lows of his journey while giving you tips and advice for your own.
In this series, you’ll cover how much to charge for photography, what types of photography are the most lucrative, how to understand the commercial project workflow, and more. In short, Karl shows you to how to run and grow your business.
This course also features a wealth of useful documents for you to download. These include a Model Release Form, a Pricing Calculator, an Invoice Example, and more.
What you’ll learn:
- The commercial workflow Understand the process, from first client contact to completion
- Working to a brief Identify what your client wants and execute the the shoot accordingly
- Pricing Find out what professional photographers charge for their work and what you should charge for yours
- Sustainable growth Grow and maintain your business
- Genres of commercial photography From weddings to architectural photography, explore your potential markets
- Marketing Discover how and why to spread the word about your work
Introduction and Commercial Workflow
Working to a Brief
Sets, Props and Problem Solving
Pricing Your Photography
Equipment and Growing Your Studio
Photography Genres to Make You Money
Marketing Your Business and Staying in Business
Business Skills for Photographers
Business Advice for Photographers: Surviving Trying Times
Tips and Advice for Running a Photography Business
Photography Pricing: How Much to Charge for Your Photography
Business Advice for Photographers: Supply and Demand, Pricing and Marketing
Marketing Yourself as a Photographer
Tackling a Commercial Brief
Developing an Online Photography Portfolio (Part 1)
Developing an Online Photography Portfolio (Part 2)
Online Photography Portfolios Review
Marketing Your Photography Business
Spread the word, win new work
Contracts & Legal
Model Release Forms | Usage Fees and Licensing | Terms and Conditions
Pricing and Billing
Pricing and Fee Calculators | Forecasting | Expenses | Invoicing
Cashflow Forecasts and Business Expenses (Download)
Monitor your profitability and track your monthly revenue targets. This customizable spreadsheet gives you a clear picture of how your business is doing, and shows how much you need to invoice each month to stay in the black.
Pricing Calculator (Download)
Unsure what to charge? Curious to know what Karl charges his commercial clients? In this bonus document, Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events and more. Price your work correctly with this useful calculator.
Planning and Workflow
Project Workflow Form | Job Sheets
Professional Insights
- 26 Classes
- 29+ Hours content
- Level: All Levels
How do top professional photographers build successful careers?
Explore our archive of special guest interviews. As well as revealing the secrets behind their best work, these world-renowned photographers share their stories and offer advice for aspiring professionals.
Interview With Commercial Photographer Alex Wallace
Conversations with Jonathan Knowles: Shooting Video as a Stills Photographer
Interview With Portrait and Fashion Photographer Rachell Smith
Conversations With David Lund: The Path to Becoming a Pro
Conversations With Tom Oldham: Portrait Photography
Conversations With Tim Flach: Birds
Conversations With Urs Recher: Photographing People vs Products
Conversations With David Stanbury: Creating an Experience (Wedding Photography)
Conversations With Barry Makariou: Photography Book Review
Interview With Photographer and Digital Artist Erik Johansson
Interview With Product Photographer Jonathan Knowles
Interview With Hasselblad Expert Chris Cooze: Hasselblad on the Moon
Interview With Fine Art Photographer Ben Thomas
Interview With Food Photographer Anna Pustynnikova
Interview With Professional Retoucher Viktor Fejes
Interview With Fashion Photographer Daria Belikova
Interview With Portrait Photographer Tom Oldham
Interview With Product and Liquid Photographer David Lund
Interview With Product Photographer Barry Makariou
Interview With Architectural Photographer Sean Conboy
Interview With Fine Art Animal Photographer Tim Flach
Interview With Photographic Printing Expert John Fitzgerald
Interview With Fashion Stylist Bianca Swan
Interview With Commercial Photographer Urs Recher
Interview With Wedding Photographer David Stanbury
Interview With Nature Photographer Chris Bale
Interview With Commercial Photographer Alex Wallace
Meet your tutor
Karl Taylor
Karl Taylor has been a professional photographer for more than 25 years. Commissioned by leading global brands for his precise attention to detail and exquisite control of light, Karl is also known as an instructor who explains complex subjects clearly and effectively. Karl’s unique expertise and commitment to education has led him to work for Hasselblad Camera Company, Broncolor Lighting and Adobe, as well as to appearances on the BBC and elsewhere.
Personalised support
To help you make the most of our classes, we’ve made it easier to get in touch. Whether you have general photography questions or queries relating to specific classes, our knowledgeable team is here to help you achieve your photography goals.