Coca Cola Advertising Shoot Part 3
Bottle and Pouring Liquid
For the final photography stage of this advertising photography product shot we need to achieve the perfect pour directly from the spout of the bottle.
There are several elements to consider such as lighting, freezing the subjects movement, the approach angle, drilling the bottle, clamping the bottle, depth of field and more.
Although the final stage of photography of this image, it is crucial that the components all gel together seamlessly for the desired result and the pouring of the Coca-Cola liquid into the glass has to feel fresh, delicious and realistic.
Pouring liquids always presents it’s challenges as we are dealing with organic matter in motion with only limited control of its direction and dynamics.
For this final stage of photography Karl will guide you through the process to ensure we have all the necessary components to undertake the post production work and produce a seamless finished image.
Comments
Hi Karl,
Love this. For the freezing of the moving liquid, are the broncolor lights particularly good at freezing motion – or was this more due to your shutter speed – I’m having issues catching fizz and bubbles well.
Hi Dan, the shutter speed is mostly irrelevant in these situations when using studio flash. The flash is doing all the freezing and the shutter is just removing any ambient/continuous light that you might have from things like windows, modelling lights, building interior lighting etc. It’s actually good practise to work in a dark or low light environment where you can and with your modelling lights on low power once you’ve set your shot up, and always take a test shot without the flash lighting firing so you can see if your camera is recording any ambient light that could pollute your shot. In nearly all cases in a studio it is the flash that is doing the freezing, there are many studio lights on the market with fast flash duration but broncolor is one of the better ones.
Hi there, when will the retouching part be out?
Hi Katie, I’ll ask the editing team to come back to you here about that, regards Karl.
Hi Karl, That’s great thank you.
Hi Katie, part 1 of the retouching is out already: https://visualeducation.com/class/coca-cola-pour-post-production/ Parts 2 & 3 are out the first week of April.
Amazing thanks so much!
When will part 3 be available?
Hi March/April I think, I’ll have to check with the editing team. As we film and release so much each month they are very busy!