Coca Cola Advertising Shoot Part 1

Why we made this class:
Originally Karl challenged our members to undertake a Coca Cola advertising style image as one of our popular brief projects. We had hundreds of entries with Jesse Jia finally taking the top spot with a stunning image.

Many members struggled with this particular brief as it was technically challenging and required an in-depth knowledge to achieve the result that Jesse Jia attained. It was from this that members asked if Karl could also undertake the brief to see how he would approach it and provide some insight on undertaking a complicated advertising shoot that had multiple factors to consider for the final shot.

The Process
Due to the complexity of this project it needs to be approached in 4 stages: 1: The Can, 2: The glass with ice, 3: The bottle and pour and 4: the post production.

The Can, lighting and Condensation
In this part 1 class we look at the process and the components required and move directly into the first stage which is the Coca-Cola can, the lighting, the condensation droplets, the camera position and solving the background elements of the composition so that stage 1 of the shot can be completed to advertising standards. Only when we have found solutions to these problems will we be ready to move on to the glass and ice.

Karl will provide step by step and highly detailed solutions to delivering this complex image to advertising standards.

Comments

  1. Vladimir Ladev

    Great techniques shared as always. I love the white opal acrylic sheet used to diffuse especially near splashes where paper can get damaged. On that note the black card you showed to crisp the edge should work with diffusion paper as well right? Or it wouldn’t need it because it is not thick like the acrylic?

  2. Hi Karl,
    Amazing work u do. I was wondering what’s the kelvin for those lights as I am a 3d artist and want to replicate this in 3d

  3. Hi Carl, nice tutorial. I am guessing normal white acrylic is transparent enough for this (I only see white acrylic available). What thickness of acrylic are you using ? 1/8″ or 3/16″ or 1/4″ or in mm (3, 4, 5 ?). Does it makes a difference, I suspect thicker it is less light goes through. Thanks.

    1. H. We generally use 5 mm thick acrylic. The ideal thickness really depends on how it will be used — the thicker it is, the heavier it will be. Acrylic is available in a wide range of colours and transparencies, so it’s worth exploring the options to see what works best for your shoot. In America I think they call it makralon or you can also find it called Perspex elsewhere. Hope this helps!

  4. Hi Carl, this was an amazing tutorial, I’m actually going to try and to do this same shot and see what end up with. Appreciate the in depth details.

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