Equipment and Growing Your Studio

As a business owner, the goal is always to grow and expand your business. However, this is not something that happens over night.

In this class, Karl talks honestly about the progression of his own business and how he has grown his studio over the years. He shares his insight and advice on how you can grow your own studio too. He explores the key thoughts and considerations when expanding a business, what to think about before investing and what you can do to sustain your business.

In this class:

  • The growth and expansion of Karl Taylor Photography
  • Thoughts and considerations when expanding your business and studio
  • What to consider for expansion, growth and reinvestment
  • What to consider when investing in your business
  • Ways to facilitate a sustainable business
Business growth

The growth of my business over the years.

You may also be interested in our blog ‘Studio Photography – Finding the right studio for you’.

Questions? Please post them in the comments section below.


  1. Karl,

    I am planning on focusing on car and motorcycle photography. I am in the early stages of investigating the creation of a studio that will accommodate this practice. Additionally, I would also like to set it up to offer rental of the space for both video and photography as a second revenue stream. Do you have any advice, suggestions or ideas on the minimum size and features that should be included besides a cyclorama?

    Thank you for your help.

    1. Hi, yes first of all we photograph cars and motorcycles in our studio and to do so it is essential to have the right space and an overhead floating ceiling that you can reposition and angle. You will see this in use in some of our car photography tutorials. The minimum space just for the photography of cars would require a studio 12m x 18m. Our studio is 12 x 24m but the last 6m is mostly dedicated to kitchen/reception area etc. But the shooting area is 12 x 18m. As I said see our car tutorials for more info.

  2. I am in the creative field for more than 6 years now I am planing to have my own studio where I will not be shooting except direction. I have others photographer they will be shooting for me. Please advice in this regards.

        1. Hi Imran, that’s not really my area of speciality but of course if these photographers are representing you or shooting for your company then you have to be satisfied that the work they produce is good. The next thing to consider is the time it takes to create, you have to give them a bit of space and freedom to do that. It’s often not conducive to a good outcome for the photographer is someone is sitting directing their every move otherwise the director should be doing it themselves. Key things would be good guidance and mood boards so that you both understood what was expected and needed. Then let them get on with it and check how things are going after they’ve had a few hours to get started. If I’m working on a product photography project, the first 2 or 3 hours are key to just planning, testing and working things out, any interruption at that stage is just annoying which is why we often do pre-light or test days before the client arrives on big campaigns.

    1. Hi, I will be using the new X2D for most of my work as soon as it arrives, i’m still waiting for it with the 55mm and 90mm lens.

  3. I love your new studio..I started my first studio 4 years ago and it was like your studio no.2, I moved 2 years ago to a larger one which is the same size as your studio 3. I only do pet photography at the moment but looking to add products photography as a side thing.

  4. Studio 4 ist an absolute dream!
    I´m currently in the sitation about starting a studio despite all odds of the corona pandemic but this course is the perfect input I needed now.
    I´ll start gradually growing with studio 4 as final goal.

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