Working to a Brief 17: Handbag

For our seventeenth Working to a Brief assignment, we're mixing things up a little!

The deadline for this brief is 18th July 2024.

You’ll find all the details you need to complete the brief below, as well as in the accompanying live show. We highly recommend watching this show (live or as a replay) as it may feature additional useful information and advice!


Working to a Brief 17 Launch

Watch the LIVE brief launch to get all the details you need.

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For this brief, your art director is a head designer for a leading fashion label, and they are looking for a photographer to deliver dynamic, modern and stylish images that will fit with their brand.

For this particular shoot they have designed two simple sketches as ideas only, they are not necessarily to be adhered to. Your art director has also provided you with a mood board of ideas on Pinterest to give you an idea of the vibe of the images that they like.

It is the photographers role to create their interpretation of the style of image that will best suit the brands ethos and audience.



You may use any handbag you choose but must be aware that floppy materials are not synonymous with this brand.

Styling, Props and Background

The lighting style will be decided by the photographer, soft or hard lighting are both acceptable as long as the product is the hero and the identity is strong.

Floating handbags are also acceptable as long as there remains some sort of shadow that keeps the product 'in contact' with its surrounding.

Products can also be touching the ground but elevated at an angle would be preferred rather than standing normally on the surface

Product also can be laid on their back, but if so, some type of layering or block system of supporting cast would be preferable.

Please refer to the mood board provided as examples and ideas.


Brief summary

  • One Handbag
  • Dynamic, Modern, Stylish Image
  • Test shoot for brand
  • Lighting style choice is down to the photographer
  • Handbag can be floating, at an angle or laid down on back

This brief is for example purposes only. This is not a professional commercial brief and all requirements are purely for educational purposes.

Please note all images will remain copyright to the original photographer, but Visual Education reserves the right to publish them within its website and on social media.

Submit Your Image

The deadline for entry is 18th July 2024. Karl will review all submissions in a follow-up LIVE workshop.

To view the entry form login or non-members sign-up here to join Visual Education.

© Visual Education. All rights reserved. No content on this page may be used or shared by third parties.

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