Working to a Brief 16: Tomatoes

For our sixteenth Working to a Brief assignment, we're tasking you with producing a fresh healthy and enticing image of tomato produce.

Although the deadline for the submissions are now closed and we are no longer accepting entries,  you are welcome to still take part in it and tag us in your results! 

You’ll find all the details you need to complete the brief below, as well as in the accompanying live show. We highly recommend watching this show (live or as a replay) as it may feature additional useful information and advice!


Working to a Brief 16 LAUNCH

Watch the LIVE brief launch to get all the details you need.

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For this brief we are focusing on fresh, healthy and enticing tomato produce. The shot required has a more open brief this time but we have created a mood board on Pinterest of the 'feeling' we are looking for in the image.

If you think organic, bright, fresh, healthy lifestyle, zesty, sweet, Mediterranean style images you'll be on the right track!


The image must include tomatoes still attached to a vine, with at least one detached and at least one tomato sliced open revealing a beautiful cut and shape to the internal dynamics of the tomato.


A relatively neutral background is required for this shot. This could be plain stone, wood, or chopping boards, but nothing to intricate or dark in tone.

The purpose of the background is to provide a supporting cast to the heroes which are the tomatoes and should therefore not distract or overwhelm our key product.

Styling and Props

The image should feature several scattered large salt crystals to invoke a feeling of preparation as well as a small clear glass of olive oil that should look bright, lively and inviting.

There should be NO cutlery or napkins in the shot at all, but it is permitted to make use of layers of wood/chopping boards, or even a plain bowl if necessary as long as it meets the overall brief.


The final photograph should be vertical and rectangular, approximately magazine format suitable for a full page image.

There is no need for large negative space , the image should be composed to provide the best composition for the contents of the image only.

Angle of View

The image must NOT be flat lay or straight top down view. The image is best suited to a top 45 degree or lower than 45 degree angle of view.

Depth of Field

Depth of field should provide enough detail across the image that the majority of its contents are legible but are not required to be pin sharp from back to front. Very shallow depth of field images are NOT what we are looking for.


Brief summary

  • Tomatoes on vine, alone and cut
  • Neutral background
  • Large salt crystals scattered
  • Bright, fresh, healthy mood - See mood board
  • Vertical, rectangular format
  • Top 45 degree or lower than 45 degree angle of view
  • Sufficient Depth of Field

This brief is for example purposes only. This is not a professional commercial brief and all requirements are purely for educational purposes.

Please note all images will remain copyright to the original photographer, but Visual Education reserves the right to publish them within its website and on social media.

Submit Your Image

The deadline for entry is 11th April 2024. Karl will review all submissions in a follow-up LIVE workshop.

All entries will be judged according to the brief guidelines and those that invoke the 'feeling' best in keeping with the above brief will be chosen as finalist. One image will win a LEE Big Stopper filter.

To view the entry form login or non-members sign-up here to join Visual Education.

© Visual Education. All rights reserved. No content on this page may be used or shared by third parties.

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